“Local” Beer

Many products are untethered to place. Where was your car built? Where did that orange come from? No one cares. But in beer, “local” still matters. The question is, how near or far can you push the concept?

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Jeff Alworth Comments
A Birthday Polotmavé

For their 12th anniversary, pFriem and I collaborated on a cool obscure style, the Czech amber lager. The brewery's version is an authentic one, but instead of appealing to drinkers who like sweeter palates, this one is all about "adult flavor."

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Jeff Alworth
The Authenticity Trap

People are very fond of “authentic” things. Brands seen as authentic enjoy financial reward. But is authenticity a fixed quality a brewery can strive to attain, or a fickle substance as fleeting as smoke on a windy day?

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Think PiecesJeff Alworth