pFriem's Educational Program

pFriem recognizes the importance of educating their customers, particularly about unusual styles of beer like lambic. I’m happy to have helped with the current series of videos that describe what they’re supposed to taste like, how they’re made, and the foods they complement.

Read More
The Substance of Heat

Following each new disruption, I keep looking for a return. Normalcy can’t be that hard to restore. Yet each disruption carries darker connotations than the event itself. I feel the need to publicly acknowledge that sense of danger the small animal feels. It has been growing in me for years now.

Read More
Calibration Beers

As our beer journey unfolds, our sense of flavor changes. That can cause our memories to drift as well. Fortunately, we can turn to “calibration” beers to remind us what the past was actually like. 

Read More
Jeff Alworth
The Difficult Middle Market

A comment by the Beeronomist highlights where craft beer is headed in a post-pandemic era in which large companies have abandoned beer for seltzers and FMBs as more reliable vehicles for national sales. Depending on how and where you look at that situation, it paints an alternatingly comforting or alarming picture.

Read More