Fans and even historians of beer have often conflated age and history. This is a tendency encouraged by individual breweries of a certain age. Most of the world's dominant mass-market brands promote their historical importance as a matter of PR, but we needn't accept it at face value.
Read MoreMy grandparents arrived in Eastern Oregon in the 1930s and raised their two daughters in various farming communities. One of them stayed, married, and has been farming around Vale since the 1950s. But one of them--my mom--decided to head off to the big city to seek her fortune. Thus was I born and raised (mostly) in Boise, Idaho. I made my way back to Oregon to attend college here, arriving when I was just a few years younger than my grandparents had been fifty years before me. That was 1986.
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