Latest Fireside Chat Video Available

Here’s the latest Fireside Chat audio and video. The discussion was more intimate, frank, and searching than our earlier chats, perhaps because it touched a particular soft place these breweries have. Namely, how does a brewery live, thrive, and survive selling something other than IPAs in a world that just wants hops?

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Jeff Alworth
#MyDreamBrewery

At the Horse Brass two nights ago, I found myself playing a deeply satisfying game. It’s simple. You just describe your dream brewery, ignoring all those pesky details like business plans, funding, or—in my case—physics. 

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Think PiecesJeff Alworth
Are we Post-Social Media Yet?

Twitter’s not-quite-death has sparked many imitators, but their failure to scale illustrates the challenge with social media platforms. They don’t work unless everyone is on them. And right now, we don’t want to be where everyone else is. So what comes next?

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Happy Independents Day!

Global breweries can be optimized to make consistently good beer, but it’s rarely the most interesting. For the fierce defenders of tradition or restless experimenters, tinkerers making obscure styles on bespoke systems, or regional powers whose flagships have become national classics, you have to turn to the independents.

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Jeff Alworth