One of the pleasures of doing a podcast with an economist is that occasionally he surprises you. We have long planned to do an episode on the the value of superstar brewers--those folks who have created some of the indelible beers that sell hundreds of thousands of barrels of beer each year. We used local legend John Harris as our example, who brewed some of the first beers at the McMenamins empire, then the classic line at Deschutes, went on to elevate Full Sail, and finally founded his own brewery Ecliptic. How would we calculate his value?

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