What Oregonians Drank in 2015
Each year, General Distribution's Jim Fick closely tracks the sales of Oregon beer in Oregon, and he very graciously forwards me the spreadsheet with the numbers. The final figures are out for 2015, so we can look at which breweries were selling the most beer here in their home state. (Important note: these figures come from the OLCC and track just the barrels of beer sold in Oregon by Oregon breweries; they do not track total barrels sold by each brewery nor the amount of beer sold here by non-Oregon brewers.)
I'm going to festoon these numbers with a lot of caveats and explanations in a moment, but I wanted to point out one important figure first before we drill down. In 2015, adult Oregonians drank an average of 6.4 gallons of locally brewed beer. That's a per-capita rate, and includes all non-beer drinkers--every Oregonian 21 and older. That's just beer brewed here. Since Oregon no longer has any industrial plants producing mass market lagers, 100% of that local beer falls into the "craft" segment. If the rest of country consumed beer like Oregon, the craft segment would be 48 million barrels--and it's currently just at 21 million. But even that understates things, because these numbers don't capture the craft-segment beer we drink from other states. If the rest of the country consumed craft beer like Oregon, the craft segment would currently constitute somewhere between a quarter and a third of the entire market. There's not a single reason in the world I can think of why this is not the future of beer.
And that's why companies are paying a billion dollars for 150,000-barrel breweries.
But now onto the numbers. I'm not going to go into enormous detail here, because the system the OLCC--the agency that tracks beer sales in Oregon--uses to track sales began to fray badly in 2015. For some reason, sales of the fourth-largest Oregon brewery just vanished from the list in October. The Craft BrewersAssociation Alliance moved their storage warehouse offsite in the fall, and that somehow caused the OLCC to stop tracking their numbers. Folks at CBA gave me a rough update on their figures, and I calculated 10 Barrel's sales based on the existing year-to-date figures that went through September to come up with these numbers. Also, the beer for Laurelwood's six-packs is brewed in Washington state and isn't reflected in these numbers.
One final comment. Although CBA appears at the top of this list, Deschutes is really still Oregon's best-selling brewery. CBA's numbers include sales of Kona, Widmer Brothers, and Redhook; listed separately, they'd fall somewhere behind Bend's big dog. Here's the top twenty.
A few comments and notes. The big gainers and decliners are pretty obvious. Gains among the top twenty breweries far exceed losses; these breweries made 30,363 more barrels in 2015 than they did in 2014. The far right column reflects the cumulative percentage of all the beer sold. So, for example, the top six breweries sold half of all the Oregon-brewed beer in Oregon; the top 12 brewed two-thirds, and so on. These may seem like lopsided numbers, but they're actually declining a bit. Growth among the top five was just 2,183 barrels--an growth of 1%. Overall, the entire market grew an estimated 56,000 barrels, from 565,472 to 621,328
As the president would say (sort of): the state of beer in Oregon is strong.
I'm going to festoon these numbers with a lot of caveats and explanations in a moment, but I wanted to point out one important figure first before we drill down. In 2015, adult Oregonians drank an average of 6.4 gallons of locally brewed beer. That's a per-capita rate, and includes all non-beer drinkers--every Oregonian 21 and older. That's just beer brewed here. Since Oregon no longer has any industrial plants producing mass market lagers, 100% of that local beer falls into the "craft" segment. If the rest of country consumed beer like Oregon, the craft segment would be 48 million barrels--and it's currently just at 21 million. But even that understates things, because these numbers don't capture the craft-segment beer we drink from other states. If the rest of the country consumed craft beer like Oregon, the craft segment would currently constitute somewhere between a quarter and a third of the entire market. There's not a single reason in the world I can think of why this is not the future of beer.
And that's why companies are paying a billion dollars for 150,000-barrel breweries.
But now onto the numbers. I'm not going to go into enormous detail here, because the system the OLCC--the agency that tracks beer sales in Oregon--uses to track sales began to fray badly in 2015. For some reason, sales of the fourth-largest Oregon brewery just vanished from the list in October. The Craft Brewers
One final comment. Although CBA appears at the top of this list, Deschutes is really still Oregon's best-selling brewery. CBA's numbers include sales of Kona, Widmer Brothers, and Redhook; listed separately, they'd fall somewhere behind Bend's big dog. Here's the top twenty.
A few comments and notes. The big gainers and decliners are pretty obvious. Gains among the top twenty breweries far exceed losses; these breweries made 30,363 more barrels in 2015 than they did in 2014. The far right column reflects the cumulative percentage of all the beer sold. So, for example, the top six breweries sold half of all the Oregon-brewed beer in Oregon; the top 12 brewed two-thirds, and so on. These may seem like lopsided numbers, but they're actually declining a bit. Growth among the top five was just 2,183 barrels--an growth of 1%. Overall, the entire market grew an estimated 56,000 barrels, from 565,472 to 621,328
As the president would say (sort of): the state of beer in Oregon is strong.