The Brewery Video as Branding

One other thing I meant to mention in that Sixpoint post yesterday was the staggering success the brewery had in getting out the 3Beans video.  It's been seen by 270,000 people.  Breweries have been trying to use video as a part of marketing and branding for about half a decade, but they've never really taken off.  New Belgium has nearly a hundred videos that have collectively been viewed only 414,000 times.  Sierra Nevada has eight videos that have been viewed just a paltry 11,000 times.  (And they have some pretty cool ones, too (though I think, admittedly, that these were posted on the website not as Youtube videos and probably got a lot more views).  As far as I can tell, Deschutes, which produced a racy music-vid type promo (great song by the Cave Singers)--controversial, lauded, and risky--that almost no one saw (Youtube, Vimeo).

So how is it that Sixpoint pulled this off?  Why haven't other breweries been able to capture that same kind of brand lighting in a beer bottle?

Update.  Gary Fish and Jason Randles, commenting in tandem, report that the Deschutes video was indeed more widely-seen than it currently appears.  Here's why (from Gary):

I just thought it described many of our customers in a more adult way (for adult beverages) As for the viewership, because of the boob shot, You Tube took the video down, so we produced a version that is more pg. But You Tube had reset their counter. Altogether, there were over 185,000 views of the video.