Evolution of the Macro-Micro, Goose Island Example
This is a fascinating development:
Just to throw this out there: does ownership by the Lords of Darkness mean, ipso facto, that Goose Island must be dead to beer geeks? This is a question of philosophy, not beer.
Three months after being acquired by Anheuser-Busch, Goose Island Beer Co. said today that its massively popular 312 Urban Wheat Ale will soon be brewed in an AB facility in upstate New York.Oh, the humanity! But wait:
Goose founder and Chief Executive Officer John Hall said the move will be a boon forSo A-B's purchase of Goose Island may actually increase their experimental brands. And all that A-B money will ultimately mean lots and lots of everything: "Hall also said he hopes to return all Goose Island brewing to Chicago within the next three or four years by building a massive new Goose Island plant."fans of the brewery's higher end beers, like Matilda and Bourbon County Stout. Accounting for almost half the brewery's sales, 312 has required significant resources at Goose's Fulton Street plant. With the beer's production heading east -- partially at first and likely entirely at some point -- that space can be used for other projects, Hall said.
Just to throw this out there: does ownership by the Lords of Darkness mean, ipso facto, that Goose Island must be dead to beer geeks? This is a question of philosophy, not beer.