DMS Award Nominations
Back in July, I ruminated on the corrupting nature of beer blogging. It is an innately compromising activity. In that post, I pointed out how my positive review of Rogue's Chatoe Single Malt resulted in links from the brewery and juiced traffic to the tune of a 25% bump. Add to that the free beer, in-depth brewery tours, and general cliquish nature of the industry, and you have lots of reasons for why we might shade things in a brewery's favor.
I threatened an antidote to that impulse, the Dismal Malty Substances (DMS) Awards.* Well, let's deliver on the threat. I have a couple of nominees in mind, but I would love to solicit input from you all. Did you have offensive beer this year? Did you see a brewery behaving badly? Was there an "innovation" you'd rather forget? Embarrassing blog post? Let's have a little fun, along the lines of Hollywood's Razzies. We don't want any salted earth commentary, but we should all be able to poke fun at ourselves, right? Here are a few potential categories
Let the fun begin--
___________
*A beer geek pun. Dimethyl sulfide (DMS) is an off-flavor in beer.
I threatened an antidote to that impulse, the Dismal Malty Substances (DMS) Awards.* Well, let's deliver on the threat. I have a couple of nominees in mind, but I would love to solicit input from you all. Did you have offensive beer this year? Did you see a brewery behaving badly? Was there an "innovation" you'd rather forget? Embarrassing blog post? Let's have a little fun, along the lines of Hollywood's Razzies. We don't want any salted earth commentary, but we should all be able to poke fun at ourselves, right? Here are a few potential categories
- Worst beer
- Worst act by a brewery (local and/or national)
- Worst blog post
- Worst macro-related product (Four Loco, Bud Select 55, etc.)
- Worst event or feature at an event
- Worst "innovation" or ingredient
- Others???
Let the fun begin--
___________
*A beer geek pun. Dimethyl sulfide (DMS) is an off-flavor in beer.