Speaking of Branding...

I have a lot of respect for New Belgium Brewing. I respect their green ethos, the love they inspire, and I especially respect their forays into the Belgian wild lands. (Fat Tire?--not so much.) But they have always been a little brand-forward for my tastes, and here is prosecution evidence #312: the video for their new Ranger IPA. I discovered it as I was doing research for a review of the beer--ultimately recoiling from the computer screen. Behold the spectacle:



Playing the rap card for comedy/irony/camp--gotta leave it alone. Just walk away.
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