Deep Thought

In the latter part of the 19th century, breweries were often named after their founders (Weinhard, Schlitz, Anheuser-Busch, Coors, Pabst, Hamm's, etc.), but that's pretty uncommon now. Instead, the names are often rather abstract: Upright, Breakside, Migration. And few are named for the owner. Interesting how conventions change.

Update: In comments below, DA posts this gem:

It's all branding. Alworth brewing would probably confuse most, while Alameda pulls the neighborhood local, Hopworks pulls the IPA drinker, Hair of the Dog the glutton, Lucky Lab the dog lover, Full Sail the sporty outdoorsman, 5th Street the drunk who can't remember where the pub is located, 7 Brides the Salem Mormon population, Mt. Hood the ski bunny, Harvester the crunchy hippie, Fearless the courageous soul who braves Estacada.