"I am a craft brewer" Vid--Oy
A video titled "I am a craft brewer" has been circulating the internets over the past few weeks. For some reason, I never stopped to look at it--until now. Man, is it tripe.
The idea is to distinguish craft breweries from faceless corporate industrial breweries, yet the video is so overproduced and badly-written that it sounds a whole lot like faceless corporate propaganda. The swelling music, the painful sincerity of the speakers, the insistence on first-person readings of pap that obviously came out of a marketer's brain--all of this is terrible.
This is one of those times when a less-produced and funny approach would have been way, way more effective.
The idea is to distinguish craft breweries from faceless corporate industrial breweries, yet the video is so overproduced and badly-written that it sounds a whole lot like faceless corporate propaganda. The swelling music, the painful sincerity of the speakers, the insistence on first-person readings of pap that obviously came out of a marketer's brain--all of this is terrible.
This is one of those times when a less-produced and funny approach would have been way, way more effective.