Would Have Been Cooler if He'd Called it "Beervana," But ....

Portland Mayor Tom Potter has declared the city "Beertown," mainly as a tie-in for BridgePort's forthcoming Beertown Brown. (Nice PR work.)

Friday afternoon, Mayor Tom Potter will officially declare Portland "Beertown," where he will serve as honorary mayor....

Portland is known all over the world as "Beervana," largely due to the 28 breweries operating within city limits, more than any other city in the world. This title does not include the eight breweries that operate in the surrounding metro area.

There are three more breweries scheduled to open in 2007, making Portland the largest craft brewing market in the country.

Perhaps he did not declare this city "Beervana" in deference to the state, which has some claim to the name. In any case, good to see the city leaders embrace our heritage.