Coronavirus Diaries
In the early weeks of 2020, we began to hear disturbing reports of a new virus striking the people of Wuhan, China. The novel coronavirus, COVID-19, spread slowly at first, but by March 15, most of the country was shut down. My coverage began in February, and starting in March I began relying on the reports of local Oregon breweries about how they were managing the closures, the risk to employees, and the unrelenting stress the virus created. Each post is linked, and the whole series starts with this post.
If we think of normal as the way we lived in February 2020, we have a long way to go. And yet last week something changed. For the first time in 15 months, many of us can safely sit together in a pub drinking beer.
In this latest Coronavirus update, the always-candid Ben Parsons describes the real costs and long-lasting trauma he and his team has survived getting through this crisis.
The pandemic caused major crises for breweries, but also smaller, unexpected side-benefits, including this one: for some small breweries, it meant tank space for neglected favorites.
Today we hear from Zoiglhaus’ Alan Taylor. During the pandemic, Taylor has retooled the restaurant, added a canning line, and with draft sales picking up, he looks toward the coming year with hope.
Despite their resilience and creativity, the Covid pandemic didn’t hit breweries equally hard. It hit those focused on a restaurant, like Old Town Brewing, with special violence. The brewery’s owner, Adam Milne, describes how he fought to keep from folding his bad hand.
In the first report from brewers surviving a year of pandemic, Gigantic’s Van Havig points to the ways beer proved to be more resilient than similar industries.
In today’s diary, Nat West of Reverend Nat’s encourages breweries, cideries, and drinkers to remember other crises unfolding in 2020.
The Covid pandemic has forced breweries to change the beers they brew, how they market and sell those beers, and how customers find them. How will these changes affect beer long-term in a post-Covid world?
Checking in on breweries as winter approaches. Up today, Matt Van Wyk of Alesong Brewing and Lisa Allen of Heater Allen.
Breweries managed to survive the pandemic far more ably than anyone expected a year ago. They did it by retrenching and focusing on core fans rather than chasing those tantalizing customer just beyond reach. The “fan service” approach may be Covid’s greatest legacy.