Reminder: Tomorrow's Fireside Chat With Lager Luminaries

Coming March 15 (free! and open to the public!): the first Breakside/Beervana Fireside Chat. We will be joined by Heater Allen’s Lisa Allen, Jack Hendler from Jack’s Abby, and Ashleigh Carter from Bierstadt—plus possibly one more special guest. The discussion: how popular is craft lager, really? Click through for details. 

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Jeff Alworth
Fireside Chat: How Popular is Craft Lager, *Really?*

Coming March 15 (free! and open to the public!): the first Breakside/Beervana Fireside Chat. We will be joined by Heater Allen’s Lisa Allen, Jack Hendler from Jack’s Abby, and Ashleigh Carter from Bierstadt—plus possibly one more special guest. The discussion: how popular is craft lager, really? Click through for details. 

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AI Is Here, Now What Do We Do With It?

We kick off AI week with an update. A year ago I first explored AI, but the advances since then are startling. In this post, I discuss the ways it can research a beer style for a new release, name your beer, write a press release for it, and create a label. But the real advantage is the way it will make the creative work we already do a lot faster.

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Think PiecesJeff Alworth
Calibration Beers

As our beer journey unfolds, our sense of flavor changes. That can cause our memories to drift as well. Fortunately, we can turn to “calibration” beers to remind us what the past was actually like. 

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Jeff Alworth